I have a Sky Sports subscription - largely so that I can watch Test cricket. In bored moments recently, I have turned on to the "Sky Hundred" channel in the hope of something watchable. Mistake. I can rarely last more than a dozen or so balls before dismissing it as glorified pub cricket. The standard is genuinely dire.
OK, so it's not meant for me and to that extent the ECB have hit the bullseye. There are, though, two things that would really worry me if I were promoting this competition. The first, as noted by paulbear, is the lack of "names". Fat, semi-retired has-beens and kids from nowhere do not a competion make. The second is the number of times the commentators feel compelled to say how "exciting" everything is. No it isn't and the more often your contract requires you to pretend it is, the less credibility you have.
Now, you can launch a product on hype alone but, at some point, it has to offer something of quality. The Hundread is a long way short of that and, whilst I would love to see it gone, that would leave a massive hole in the ECB and County finances. Fold it back into the Blast, please, as soon as possible.